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Betting Ireland

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Betting in Ireland

The two words betting and Ireland are synonymous and you’ll find one or more Irish bookies in every town across our green isle. Ireland has a long history of successful horse racing training, breeding and riding and part of the culture includes having a flutter, however small, at the cheltenham festival each year.

Paddy Power are leading the way in the online betting world and employ around 2000 staff, and growing. The Paddy Power machine shows no signs of stopping either and continues to grab the headlines for their excellent marketing campaigns and publicity stunts. More importantly though, when you look past the stunts and the laughs you’ll see the only company currently in the industry who have got some cash to spend. If the US market were to loosen up it’s gambling legislation then there can be no doubt that the green giant that is Paddy Power will make it’s move, both quickly and strongly.

Following a decision by the Australian government to legalise advertising of online gambling Paddy Power took over the second largest betting company in Australia; Sportsbet. One year on and they are already the largest and are growing at a rate never before seen in Australia. Streuth. Within  few years they’ll have sewn up the majority market share in a country that has a booming economy, a growing population and, above all, a sports mad population that loves to have a bet.

Betting Ireland

In the online betting space the future is bright. The future is green. Betting in Ireland is as strong as ever, even in recessionary times. Online betting trends suggest that, although the average stake is falling, the amount being bet is greater due the a large increase in the volume of bets placed. Due to the lower costs of online betting transactions Paddy Power, and their competitors, offer free bets as incentives to customers to start betting from home or the office. With Cheltenham just around the corner expect to hear much more from the Paddy Power machine.

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Cheltenham Tips

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As part of our Cheltenham online betting guide we have previewed each of the main races and offered our humble opinion on the race outcome with our Cheltenham Tips. If you are taking one of our tips then Genie says you should check out which of our partnering online bookies has the best price and click through to avail of the free bets.

Top 5 Cheltenham Tips

In each article we said which was our tipped horse if forced to pick one but, in reality, we only strongly fancy several to really do the business and here are our top 5 Cheltenham Tips:

click on the tips for a link to relevant article.

  1. Rite of Passage to win the Novices Hurdle
  2. Menorah to win the Supreme Novices’ Hurdle
  3. Denman to win the Gold Cup
  4. Barbers Shop to win the Ryanair Chase
  5. Sports Line to win the Arkle Trophy

This is a quick summary of our 5 top Cheltenham tips for the 2010 festival. A more detailed explanation of the reasons why and the latest betting odds can be found in our Cheltenham section where each of the main races is previewed.  Before punting please check out the free bets available from our online betting partners below.

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Irish Bookies

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Best Irish Bookmakers

There are several renowned high street Irish bookies and most are now trying their hand at offering online betting. Irishness and betting are synonymous so it follows that Irish Bookmakers are among those challenging for market share in the, still relatively new, phenomenon of online bookies.

Guide to Irish Bookies

Paddy Power were first to market and are reaping the rewards of their boldness, heading the market with more than 4 times the business of all other Irish bookmakers combined.

Boylesports, with their impressive retail estate of 140 shops, have made some impressive online strides in recent years and will be hoping that a new website helps them to grow their market share.

Celtic Bookmakers, have the next biggest in terms of retail estate but they have no online offering worth speaking of; preferring to rely on their resource heavy call centre.

BetPack.com represents a joint effort by bookmakers Tully, Bambury, Hacketts, Mulholland, Terry Rogers and Track to compete with the other 2 main players in the market. They have just recently set up a white label website supplied by British bookmaker, Stan James. Marketing thus far has been done through the shops only but time will tell if they are willing to splash a bit more of the cash to really get their teeth into a hyper competitive market.

BetChronicle.com is the online representation for Chronicle bookmakers and act more as a Betdaq tracker rather than a traditional fixed odds bookmaker. Both Betdaq and Chronicle are owned by a certain Mr Dermot Desmond.

Betting with Irish Bookies

If you are new to online betting then we suggest that you sign up to Irish bookies, or any bookmaker, who is willing to offer you the best deal in terms of free bets for signing up. It is often advantageous to open several accounts so that you can shop around for the best odds available.

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Cheltenham Best Price Guaranteed – BPG

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If you are thinking of having a punt at this year’s Cheltenham Festival make sure that you are availing of Best Price Guaranteed, or BPG for short. This is a phenomenal offer that, after a slow start has been adopted by all of the top online betting bookies.

It is a special offer that basically guarantees all early and board prices against the SP… so if you back Red Rum at 10/1 on the morning of the big race and the horse goes off at odds of higher than 10/1 the you will be paid at the higher price if your horse wins.

Best Price Guaranteed Explained

Let’s do an example:

  • It’s 10am and, following one of Genie’s tips, I have decided to back Red Rum in the 2:30 at Cheltenham.
  • After searching for the best available price I can see that I can back him with Paddy Power at 10/1 so I stick on a cheeky tenner.
  • At race time Red Rum has drited to 12/1.
  • Red Rum wins the race.
  • Paddy Power pay me at the higher price of 12/1, meaning a profit of €120.

Had I bet with another online bookie who did not offer BPG then I would have been paid at the 10/1 price meaning I would have won €20 less. It may not seem like a big difference in isolation but over time this can make a real difference to your overall profit.

Best Price Guaranteed costs online betting companies who adopt it an estimated 2.5% of turnover so it is an extremely generous offer and long may it continue for the punters.

Cheltenham BPG

Genie says that you should only really back horses with online bookies who do offer Best Price Guaranteed as it can make such a difference to your performance over time. All of the online betting companies listed in the below table do offer BPG as well as a generous free bet sign up bonus so they do come highly recommended for Cheltenham betting in 2010.

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Cheltenham Top Jockey Betting

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Online betting at Cheltenham doesn’t just revolve around the horse specifically. A number of specials markets are available and the most popular of these is betting on who will the festival Top Jockey (the jockey who will ride the most winners).

Ruby Walsh Top Jockey Dominance

Ruby Walsh looks like the man to beat again this year. He’s understandably a red hot favourite, having won the award 4 times in the past 6 years. This year he looks to be in better shape than ever. He will be onboard several hot favourites as he and Paul Nicholls look to do the jockey/trainer double once again.

Amazingly AP McCoy has not won this prestigious honour since 1998. 2010 represents the best chance that he has had for a number of years as he saddles some good rides. How Tony would love to roll back the clock one more time and make it a popular and much deserved third title.

Ruby heads the betting at 1/2, followed by Barry Geraghty at 5/1. AP McCoy is next at 7/1. Then it’s Robert Thornton (14/1) and Paul Carberry, Richard Johnson and DN Russell all available at 33/1.

The odds are reflective of the likelihood that Ruby will win but. Opposing Ruby with anything but a passing flutter would be foolish but, like I say, this is the best chance that Tony McCoy has had for years at claiming the crown and it could come down to his heads up in the Cheltenham Gold Cup with Ruby where I expect that Denman will beat the odds and give AP success in the festival’s flagship event.

Cheltenham Top Jockey – Past Winners

Past winners of the Cheltenham Top Jockey honour include

2009   Ruby Walsh

2008   Ruby Walsh

2007   Robert Thornton

2006   Ruby Walsh

2005   Graham Lee

2004   Ruby Walsh

2003   Barry Geraghty

2002   Richard Johnson

2001   no winner – festival cancelled

2000   Mick Fitzgerald

1999   Mick Fitzgerald

1998   AP McCoy

1997 AP McCoy

If you are new to online betting then betting on the Cheltenham Top Jockey could be a good way to start. It gives you a passing interest in the 26 races and you will be surprised how much you can pick up from just a passing interest. Be sure to check out our free bets guide to get the best sign up offers with the top online bookies.

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